Spotlight on Prolific Fashion Photographer Helmut Newton

Last night, while I was thumbing through Helmut Newton's book, I realized many emerging photographers may have no clue who Helmut Newton was. After considering this, I felt compelled to share some of his more well known pieces (that are safe for work).

This is predominantly work from Vogue magazine, more of his work can be found online and I highly suggest everyone take a moment and get inspired.

Social Media Tips for the Creative Professional

Being a creative professional in today's industry is no easy task, it requires a large assortment of skills and a colossal amount of time. I wish there was more than 24 hours in a day to get everything I needed finished, I bet that's a familiar statement to most creatives out there!

Our day-to-day is often jam packed with conference calls, interns, editing and shooting it's understandable that social media often takes a backseat on our list of priorities. 

In an effort to aid my fellow creatives I've decided to use today's blog post to share a few tips and tricks to enhance your social media.

1. Determine your Social Media Goals 

Before beginning your online journey to get as many followers as possible stop, and ask yourself "what's my direction and how am I going to get there?"  Every plan, even a social media plan, needs a little thought. Do you really need every app, will you consistently update more than one social media outlet a day? 

2. It's All About SEO 

Search Engine Optimization (SEO) is more than just keywording appropriately it's about getting your online presence performing at it's best. Understanding how to do this requires a little studying, my tip is to check out Fstoppers article about SEO for photographers.    

4. Give and Receive 

The internet is a great place for information and content sharing. One of my favorite tips is 'Give and Receive' it means avoid being a provider of narcissistic content. Think of the things online that you love to follow, I doubt it's bloggers or Facebook users asking you to 'like' or share something every second. Share content with your audience that you enjoy, engage them in online conversation and you'll receive more followers and organic visitors.  

5. Have Fun 

An audience can tell when you're posting because you're suppose to, stop that! You're audience will expand if your content is interesting, engaging and good; the best way to achieve that is to have fun with it.