The shoot was incredible! Great energy between the crew, agency Y&R and client! We did a live casting at five different YMCA locations around Chicago. During the casting we worked with a mix of people to coordinate heights, and bring out expression from people who aren't normally in front of camera. My ability to accomplish this was vital. We worked to create a relaxed energy on set for the kids and adults we were shooting. One of the most important aspects of the shoot was working with our talent to get the desired look. We achieved this through proper positioning of bodies, color coordinating for outfits and having everything match the layouts of the ad. It was very tricky but a very exciting challenge to take on.
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